Whether you are creating an e-book or an ebook, you can use video marketing to reach your audience and convert your visitors into customers. Videos can be used in a variety of contexts and can be run on your website, landing pages, paid or organic social media, or even inside your email newsletter. To generate more leads, create a social proof video to showcase your existing customers. A social proof video combines learning with entertainment, which is highly shareable.

This tool makes it easy to create interactive videos and track data across multiple platforms. It also allows users to create branded videos. The solution also offers analytics, allowing you to optimize your videos in real time to improve ROI and lower your cost per engagement. The best part of Vidyard is that it can handle most of the stuff for you. It also offers special discounts for educators and students. Videos created with Viewbix can be published in more than one social network, which is great for boosting traffic to your website.

Another online tool for creating a video is Flyr, which is perfect for millennials and people who love aesthetics. You can choose a template and replace the text with your message. Ensure the background video fits in well. Flyr also claims to have millions of HD videos, but you can only download one for your personal use. To make sure you have a video that works best, consider the following tips. You will be on your way to marketing your brand via video!

First, make sure your video marketing goals align with your broader business goals and agreed-upon KPIs. For example, you might want to boost sales by 10% in six months. Your objectives might include the number of visitors to your website, the number of sales per day, or the conversion rate. If you plan to use video to accomplish these goals, be sure to outline the steps you’ll take in order to reach those goals. You may use product videos, explainer videos, or customer testimonials as case studies.

Once you have decided on a topic for your videos, you should conduct research on your competitors to find out what content they are promoting. Join their email lists, and use Facebook’s transparency tool to see the ads they’re paying for. Observe their content and look for common themes. You can use the same topics or try out something new. You should also keep in mind whether or not the activity will generate profit for your company. You can get your boss’ approval to launch a video marketing campaign.

Another reason to start using videos is because they boost SEO. Search engines love videos because they’re engaging. Google crawlers love to see a mixture of content formats, which means your website will get a higher ranking in search results if you use videos as a component of your content. And remember that 95% of information is retained in a video while only 5% is retained in text. So, why not make use of video to reach your audience?